SAS, Mashreq sign strategic partnership

New initiative to automate the UAE financial institution’s entire marketing campaign management

SAS, the first choice in analytics, offers signed a strategic partnership with among the UAE’s leading finance institutions, Mashreq to automate the bank’s whole marketing campaign administration infrastructure across it’s developing regional retail existence in key marketplaces including Egypt, Qatar, Kuwait, Bahrain not to mention, the UAE.

Aiming to supply the cost effective to customers – with client experience being truly a priority – Mashreq will apply the SAS Advertising Automation solution to streamline, automate and measure marketing promotions. The solution may also boost Mashreq’s operational effectiveness, generate higher response prices and improve ROI. This comes as a section of the Bank’s dedication to launching consumer-centric economic solutions.

“After Mashreq’s successful implementation of our Anti-Cash Laundering and Business Guideline solutions in 2015, our partnership right now reaches improve Mashreq’s advertising automation procedures,” said Marcel Yammine, General Supervisor, Gulf & Emerging Marketplaces, SAS.

“Through SAS Advertising Automation solution, Mashreq’s team may optimize and build target-oriented marketing promotions, which work very well with the solution’s analytical features. Mashreq may also deliver contextual-centered offers within an omnichannel way to boost customer experience.”

Basker Rangachari, a mind of advertising and customer encounter at Mashreq, said: “We are harnessing SAS’ high overall performance analytics to handle customer difficulties and improve our integrated advertising campaign management features. We are applying the SAS advertising automation answer into our procedures so that we are able to offer our clients suitable products highly relevant to their particular lifestyles and through their favored channels, thus improving our relationship with this customers.”

Source: Khaleej Times